Estee Lauder Cinnabar: fragrance review & notes on inspiration

 

Cinnabar by Estée Lauder needs no introduction, really. It's well known at least by name to most perfume collectors. Its magical name accounts for much of its mystique, but the scent, bold, spicy, dense, plush is also cause for its reputation. 

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 This is a perfume inspired by the natural pigment made from high-purity cinnabar mineral (HgS, Mercuric Sulfide) originating from China, which is characterized by its intense red hue. Cinnabar was mentioned by Theophrastus in the 4th century BC, and known in Greece as early as the 6th century BC as a natural red pigment. It was widely used in Greco-Roman and later painting, as well as in frescoes, portable icons, and Renaissance manuscripts. But the orientalized use is what stuck to the collective unconscious, and hence the name and references were perfect for an Far East fantasy of fragrant spices and all the rich tales of the Silk Road.

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  Cinnabar was Lauder's stake at the end of the 1970s into the spicy oriental race which also gave us the legendary Opium. Developed however without direct influence from the YSL fragrances, although the packaging does indicate references to YSL's idea of the inro with the tassel, but rather from the progenitor of it all, Youth Dew by Lauder again.

With its intense cloves and spicy lily heart, Cinnabar therefore harkens back to Youth Dew and its mellis accord, but lightens the balsamic base notes by focusing on the incense-y tonality and the patchouli which nicely sidekicks the spices. The recent repackaging into the Classics collection, in the oblong bottles, is supreme, retaining the essence of the original and projecting like an amulet of spicy delight. A legend unto its own.

Macademia Nuts: the New Nut Trend in The Body Shop Macademia Nut & Cheirosa 71

 

Nuts were huge this past year. The perennial almonds, the hip pistacchios and the richly baklava-reminiscent walnuts...How about macadamia nuts, oily and neutral in terms of sweetness, but deliciously, mischievously salted, rendering their slightly bitter nuttiness into a rich aftertaste? 

 For this effect there is the appropriately named The Body Shop Butter me Up which takes nut butters to a whole other level, but more importantly the commercially successful, like Cheirosa 71(by hip and popular Sol de Janeiro brand) which put macadamia nuts on the perfumephile's map.
The effect is realistic, true to the nut, as in a profoundly oily scent, very caramelic too, yet the effect is crisp and crunchy. It feels like sweet & salty pop corn drizzled with caramel in a way!

Top Fragrance Trends to Watch in 2026

 Forecasting is always a question of insightful reading of what is going on in any given industry, as well as a good instinct on how the public responds to what is going on. Therefore to predict the top fragrance trends to watch in 2026, I need to point out what we noticed in 2025 first. And then give you my predictions. Let's see at the end of this year whether I was right or wrong. 

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What we saw in 2025

Brands are finally shaking off the depression spirit of the pandemic era, even though it was the one that increased the desire for perfume in the first place... as a test of Covid's loss of smell. The public is somewhat tired of the safe trend for sweet bases with thick and powerful amber-woods and oud bases (replicating agarwood resin) intended to denote luxury and are now turning to well-being and personal satisfaction effects. In 2025, many things were debunked about the purchase, manufacture and copying by Arabs (the prevalent culture of dupes). 

At the same time, we reached an oversaturation in fragrance launches, where hundreds of new releases smelled and looked like so many others, especially in the sweet confectionery olfactory profile. Fortunately, the perfume industry is working on new molecules, new ideas and a new style of presentation, so that perfume becomes mainly an experience and emotion for GenZ rather than an accessory to show off wealth or status. After all, this is no longer the case on a planet on precarious balance. 

Last but not least, it was the year that Givaudan perfumer Quentin Bisch became a mega-star on the perfume channels (taking over from the previous beloved of the perfume community, Francis Kurkdjian, who seems to have disappointed audiences since taking over as permanent perfumer at Dior). His use of Titan-strong molecules produced by Givaudan has changed the entire industry. 

Fragrance Trends to Watch in 2026 

1. Creamy, milky, and fruity scents 

 Whether expressed through fruity, woody, or coconut milk notes, lactones (a chemical class of molecules that evoke ripe fruit or summery woods like fig tree) were a defining trend in 2025 and will continue into 2026. Even consumers who aren’t technically familiar with the meaning of the adjective “lactone” have embraced this creamy aesthetic. The movement was sparked by the viral social media buzz that catapulted fragrances like Blanche Bête and Bianco Latte into the spotlight, and the industry has followed suit. This journey is far from over. Expect a steady stream of creamy sweet compositions throughout the year, often accented with nutty notes — the other big obsession as seen in the frenzy around pistachio and notes of “Dubai chocolate”.

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2. The trend for crunchy effects, in granola and cookies notes

 In the field of smell, the play of textures is starting to dominate, moving from the salty trend of last year and the year before to olfactory impressions reminiscent of crunchy cookies, baked oats and popcorn. I remind you that popcorn was an innovation introduced by the late Miss Dior Cherie two decades ago! 

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We saw at the same time a multifaceted spectrum of vanilla marrying with the crunchy textures: dark, amber or on the contrary woody with a delicate taste of nuts or milk that married with the style that dominates in candles, and all this surfacing in refined fruity-floral fragrances in posh brands. The crunchy effects are evident already in Crush Akro (which recreates in the form of a fragrance the delicacy of lychee macarons) and Miutine by Miu Miu (like sponge cake with pieces of strawberry interspaced).

 The nostalgia of childish desserts and olfactory effects recodes the low-priced and accessible style now at a high price, but more vexingly claims to be considered high culture. Niche has become as uniform and conformist as mainstream, at places, which will outdo its purpose and come at breaking point. 

 3. Freshness is back! 

Perhaps we are tired of the monothematic prevalence of so-called gourmand perfumes, sweet with references to desserts, or of boozy, alcoholic perfumes, with references to spirits, rum and aged cognacs and whiskeys. After wearing, with true mania of overspraying I might add and with a certain aspirational desire of belonging, well-known brands of the central luxury department stores (Kilian, Xerjoff, Marly, Tom Ford Private Line), the public has finally overcome the obsession. People are tentatively revisiting the fresher compositions that recall the 1990s. Or even earlier, the chic fresh colognes of the glorious 60s and 70s. Hereby we can cite the wonderful Acqua di Parma Buongiorno or Le Labo Eucalyptus 20 that resembles a living tree full of juices and aromatic woodies which remain lighter in feeling. 

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But freshness also takes on the shades of the earth after a storm, with fragrances that give the effect of petrichor and rainy morning: for example the wonderful and pioneering (from 2015), but with a tongue-twister name, Hermann à mes Côtés me Paraissait une Ombre from the previously iconoclastic French Etat Libre d’ Orange. Reminiscent of the city after a heavy rainstorm. We will see more such fragrances, often Asian (see trend #5) 

 4. The integration of Artificial Intelligence in the production and composition of fragrances 

 Perfumery has surpassed itself in the way it captures odors, moving away from the smell of a single object or plant to embrace fragrances that function as sensory translations of an entire field or to give effects that aspire to recreate space, time or completely abstract concepts. 

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The brand Paco Rabanne pioneered with Phantom but many are following in its footsteps, so we have not seen much yet. 

 5. The rise of Asian and especially Chinese brands 

 After perfumery hailing from or replicating the aura of the Middle East, we observe in the West a tsunami of new brands coming from Japan, South Korea, China, Indonesia, Thailand and Vietnam with a minimalist profile: Zhufu, itā, ChuJian, cent.pm, to Define, Fukudo… 

Possibly as revenge for Trump’s infamous tariffs, the new Asian brands usually offer affordable prices on differentiated olfactory profiles that renew traditional elements. Like a tea ceremony, with notes of matcha but also calligraphy ink, rice and fine incense. They project the feeling of spa and tranquillity that we usually identify with Eastern philosophies, so it's fitting. Will they eventually displace the milky, thick creamy and sweet aromas of desserts? It remains to be seen.

Let's bookmark this post and review it anew at the end of the year. Marketeers, take note in the meantime if you want to promote your fragrance and mail me for more if interested in working together. 

Oriflame Sublime Tonka: short fragrance review

 

Sublime Nature Tonka Bean by Oriflame is a fresh interpretation of tonka beans. The fragrance is positioned in the Premium branch of the cosmetics giant, and is composed by Nathalie Lorson, a woman who knows how to produce smooth, elegant compositions in the register of soft. 

 Sublime Nature Tonka Bean is a rather mono-thematic fragrance, focusing on how the wrinkled black beans exude an almondy scent but the tapestry is finished with a transparent, slightly salty Cascalone molecule that gives it the impression of seeds washed on the shore. Delightful and easily wearable! What's not to like?

It's very easy to pick it up in the morning and lends itself to both cool and warm weather, truly pan seasonal, a good thing for regions with temperamental weather. Proof also that good stuff needn't be too recherché. I think it's not circulating anymore, but worth searching it out. 

Happy New Year 2026 and best perfumes of 2025

 It is always a validation counting yet another year piling in one's life; not everyone manages to do so, alas. It is also a pleasure counting successes and work relations with the very best people. It's something earned, not just happening. In light of aromatic escapades and collaborations in the realm of perfumery, 2025 has been satisfactorily full, and I wish for 2026 to be just as successful and more so!

In the meantime, here is what I chose for the best in 2025 and hope you share with me your own choices and discoveries in the comments.

Dependable best 2025 fragrances

Shalimar L’Essence, released by Guerlain to mark the 100th anniversary of the iconic original, is truly a cause for celebration. Guerlain’s dedication to its heritage is well-documented and rightly praised; this edition achieves the rare feat of modernizing a legend without betraying its soul. It acts as a sort of "training bra" for new acolytes—a welcoming entry point into the mythos; no rubbery notes like the current eau de parfum edition, just suede but not limp-wristed at all. 

 Ysayo is the latest offering from the Dutch niche house Puredistance, and it is a compelling fragrance to savor. Perfumer Antoine Lie masterfully explores European and Japanese themes, resulting in a deeply satisfying composition. Animalic, green, acrid, rich, very satisfyingly old school but done in a contemporary way by perfumer Antoine Lie whose work we follow with rapt attention. 

 Very Worth Your While Fragrances 2025

Vetiveria by Ormonde Jayne is a freshie that merits noting for the warmer months ahead. While the market is saturated with hundreds of vetiver fragrances, the finest among them are truly magnificent. In my view, Ormonde Jayne’s 2025 release, Vetiveria, is superior to the brand’s earlier Zizan—a more traditional masculine vetiver from the house's early years. The addition of tonka bean, with its subtle almond-like impression, is a particularly inspired choice that creates a compelling tension within the composition. A case of upgrading a pillar fragrance through a new concentration or flanker. Not unheard of, but worth noticing always. 

Barénia Eau de Parfum Intense by Hermès smooths the rough edges of the original Barénia while heightening the boldness. It is an intellectual chypre with a leathery veneer—a masterful example of how to reassert a brand's status in the luxury sector. I vastly prefer it to last year’s pillar. 

 With Tonka Latte, the French house Dusita Parfums reimagines the milky-almond gourmand genre with exceptional refinement. It allows one to indulge in a gourmand profile without being overwhelmed by the "diabetic" excesses found in many contemporary scents. It's part of the easy-to-wear, creamy aroma of toasted almonds and posh body lotions, yummy but Parisian-chic too. 

Manos Gerakis and his team possess the technical finesse and balance required to create impeccable, upscale compositions. These scents behave with a social grace befitting an adult, rather than a hungry kindergartner. This year’s Amandus is a gourmand executed with perfection. 

You can read more details on my Fragrantica end of the year article. 

Unexpected discoveries of 2025 

 Olymra, a new niche brand from Switzerland, headed by a Greek scientist. Moving away from tired tourist clichés and grounded in a solid scientific foundation, this Swiss-Greek was my introduction to the wider perfume discussion online. My latest discovery, then, the brand was founded by Dr. Frederiki (Frida) Mihailidou, an award-winning Organic Chemistry lecturer and researcher in Biochemistry based in Zurich. I was immediately struck by her dedication to the chemistry of the rare flora found on Mount Olympus—the brand's namesake—which culminated in a scientific expedition of botanists and chemists in situ. The 6 fragrances have a high load of natural extracts in their formula and smell alive. 

Amphore Athenes is a Greek niche brand, which explores the realm of Hellenistic influences in perfume, through the lens of cultural associations. The website is where the action goes, I hope they upgrade the infrastructure to be fully functioning with the cart soon. 

 On the other end of the spectrum, Lidl supermarkets have updated their inexpensive line of small bottles of fragrant eaux. The one called Salted Breeze is the best, in my humble opinion, being quite close to Jo Malone's Wood Sage & Sea Salt at a tiny fraction of the price. You do need to spray a lot of this one, as no matter its eau de parfum concentration it is rather thin, but the payoff is good. 

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The MEMO Paris line of leather fragrances has been tampered with. The scents smell less leathery, the oomph has gone done. French Leather however remains very good still. 

The persistence of lactonic fragrances as a major trend.Whether expressed through notes of peach, sandalwood, or coconut milk, lactones were a defining trend this year. Even consumers who are not technically versed in the meaning of the adjective "lactonic" have embraced this creamy aesthetic. The movement was ignited by the social media virality that catapulted fragrances like Blanche Bête and Bianco Latte into the spotlight, and the industry has followed suit. This trajectory is far from over; expect a continued wave of creamy, peachy compositions, often accented by nut accords—the other major obsession of the year (as seen in the frenzy surrounding pistachio and the so called "Dubai chocolate" notes).

Interviews I took from inside the industry

With perfumer Christina Koutsoudaki part 1 and part 2

With perfumer Ioanna Tanionou part 1 and part 2

Interviews the media took from me

Perfume as an industry and cultural signposts for the meta-niche scene Part 1

and  Ancient and Byzantine history insights on scent and perfumery Part 2

LIFO.gr: Arabian perfumes -copies and dupes or not?  (a top 10 info-portal/webzine in Greece)

The New York Times, interview by Joanna Cassidy

Happy New Year everybody!